Total Integrated Marketing


Synopsis:

Marketing has lost its way, In country after country, senior executives have become obsessed with making their companies more customer-focused, market-focused, outward-oriented, or some permutation of those qualities

Price:
$29.70
ISBN:
978-0749444556
Author:
James Mac Hulbert, Noel Capon, Nigel F. Piercy
Publisher:
The Free Press, Kogan Page
Product Code:
1005
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